Rally Cry by Darren Hardy

Ask me WHY l never watch the news...To find the answer to that question l would've previously told you a long boring story that may or may not have convinced you. But my previous post of an article written by SUCCESS magazine publisher, and fellow Media Warrior, Darren Hardy, tells the story better than l ever could. We at LivingForExcellence247.com are also fighting this Media War and l can't emphasize enough that we need Y0U to fight this fight along with us!

Rally Cry by Darren Hardy

I was in Manhattan to meet with the publisher who was taking the message of my book The Compound Effect to the masses. I was escorted to a conference room where shelves filled with best-sellers lined the walls. The marketing team pointed to a spot on the wall where mine would be.
Marketing staffers began the strategy discussion by saying they reached out to mainstream media and received great response: radio interviews, a few TV appearances and some online article requests. “We even got a request from CNN, wanting you to write an article for its website,” the web media publicist said. She practically giggled with glee as she said the letters C-N-N.
I laughed out loud. “You’re kidding, right?” Her startled eyes indicated she wasn’t. “Clearly they haven’t read the book,” I said. An awkward silence filled the room. “Even if they read only the introduction, they’d know they—along with all sensational news media—are my mortal enemy.” By seeing the confused faces, I knew I needed to give an explanation (and a rally cry).
“News media have become a competitive blood sport for our attention,” I said. “Their focus is on finding the half-dozen most violent, tragic, scandalous and ugly things that happened in a day and parade them morning and night. Their goal is to trigger our fear, worry, threat and distress responses so we keep tuning in.
“This barrage of negative input devastates our productive potential and creative capacity. What we see and hear is what we think about. Our thoughts become our expectations. Expectation leads to manifestation. It’s a dangerous and damaging downward spiral.”
Nearly in a lather, I concluded, “CNN, FOX and the rest are the Goliaths we fight at SUCCESS. We want to show people what’s right with the world. We spotlight those who, despite great odds and obstacles, do magnificent, wonderful and difference-making things. And most important, how all of us have the ability to do the same. Through the fog of negative, fearful and worrisome messages, SUCCESS aims to be a beacon of inspiration and instruction on how people can live an abundant, joyful and fulfilling life. That’s our mission.
“I’ll write the article,” I said defiantly. “Let’s see how fair and balanced they are by whether they publish it.” My publicist reluctantly sent my article—“Is Wolf Blitzer Hurting America?”—to CNN. Surprise, surprise, they didn’t publish it. So I did. You can see it here.
I received more comments on that post than any I’ve done—ever. It rallied the community (you!). It identified our shared philosophy that we live in a world where millions of marvelous things happen every day, and we have an unlimited potential to create a magnificent life for ourselves and our families—no matter what the Wolf howls from The Situation Room.
I share this story because:
1. It’s true and I love telling it.
2. Our current issue of SUCCESS focuses on Modern Marketing strategies, and I illustrated a potent one—storytelling.
I could have said, “Here at SUCCESS we are committed to bringing you ideas, information and knowledge that can help you grow, prosper, create and contribute to making a positive difference in your world.”
But by telling a story that exemplifies that commitment, the message becomes exponentially more memorable and powerful.
This month we want to help you better tell the story of your great product, service or cause so you, too, can positively affect the people in your world.
- Darren Hardy

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The greatest product/service I can tell you about is The- LIFE-Business  Nothing has made more of an impact in my life than this business. My entire outlook has changed, my relationships are better & I have since learned more about building wealth than l knew in my previous 40 years here on Earth. l can only hope you will check it out for yourself so you, too, can 'Have FuN. Make Money. Make a Difference.' 
We are fighting a Media War! And l'd like to take this space to promote to you a POSITIVE input into your lives: The-LIFE-Business. I encourage you to explore our site and give yourself a chance to Live the Life You've Always Wanted. Our products are loved and respected in thousands of homes, workplaces, churches and schools across North America. LIFE is a learning experience unlike any other – primarily housed in the form of easy to use audio CD's and books - it takes a consistent and effective approach to each area of life. The core program of LIFE focuses on these 8 F's of life: Faith, Family, Friends, Freedom, Finances, Fitness, Following and Fun. Birthed by experts with proven, time-tested results and nurtured by using a simple, kind, honest and often humorous approach, LIFE works! Period. There is no risk to try out a better LIFE as all of our products come with a hassle free, no questions asked 30-day money back guarantee.
- Sean